Social Networking: So many choices.. so little time!
It is time consuming to build a worthwhile presence on any of the above networks so it would be a mistake to jump into all of them at once. It’s smarter to take one at a time and give it your focused attention for a period of time.
Sounds great… what I have many aspects to my business??
If you have a multifaceted business, you should choose one aspect of your business to highlight and promote on a network. Profile pages that list every business you’re involved in and every website you own is not likely to be effective as visitors are faced with too many choices.
For example:
You can add pages to your Facebook profile to highlight the part of your business that relates most closely to you on a personal level or that connects to a popular hobby.
- Create a profile on LinkedIn that would appeal to professional contacts.
- Create a Squidoo lens for each topic you have created an information product or content website about.
- Create a Twitter account and update what you’re doing, what you’re writing about, etc
